Very
few small business owners have had experience in human resource
management. They hire on "gut instinct" rather than by using
time-tested recruiting methods. They seldom know how to motivate
and manage their workers. They don't teach their people how to
"own" their jobs.
This
17-session, five hour portion of our curriculum is unquestionably the
most valuable part of the entire program. Even the most successful
owners say it is worth many times the price of the entire course and
that it is a must for any cleaning business library.
Most people considering going into the house
cleaning business tend to think their biggest challenge will be getting
clients. However, the bigger challenge in this industry is recruiting,
managing and retaining good employees. As Mr. Ditttelman said in the
above excerpts from an article he wrote, "Finding and handling them properly
makes it much more likely to make your business strong, efficient, and
profitable."
Employee turnover in the residential cleaning
industry tends to run between 300% and 400% annually. This kind of
employee attrition is unacceptable if you are to grow a large and successful
business. It does not have to be that way. Successful
cleaning business owners can boast of having a large staff of workers who
have been with them for years and years; five, ten, twelve years and longer.
Very few small business owners have any
training or experience in human resource management. Their first
mistake is during the recruiting process. Run a help wanted ad.
Invite all respondents to come in for an interview. Conduct a brief
chat. If their gut instinct (or desperation to find a warm body to
fill a vacancy), offer the job. Send them out to clean houses with
minimal training. This is a recipe for disaster.
Your success or failure in Human Resource
Management begins with finding and selecting the employment candidates with
the highest potential for success and tenure on the job. This course
teaches you how to become an expert at this task by using a quantifiable,
5-step selection process during the recruiting phase. You simply rely
on all the "numbers" adding up, rather than relying on instinct or gut
feelings.
In total, this part of the House Cleaning
Biz 101 course consists of 17 critical sessions totaling a combined 6 hours
of information you won't find anywhere else. This part of our
program alone is worth more than the entire course altogether. In
fact, back in 1995 I paid $25,000 to a Human Resource Consultant for his
input into helping us put this part of the program together.
THE 3Rs MODEL
This session gives you an overview of the basis on which the 3Rs Model of
human resource management is designed. Very few small businesses employ a
systematic process to their human resource challenges. The practice is
almost non-existent in the cleaning industry. The 3Rs Model is based on a
proven, eight-step process to attract, select, hire, train, manage and
retain good employees. If you’re already in business, you know that the
biggest challenge is not getting and keeping clients; it’s recruiting and
retaining a work force. This session delves into the need to use a proven,
scientific system to win at this game.
In this section you will learn:
The need for a human resource management
success strategy
Factors in the labor force playing field that
effect recruiting and retention
The two critical ingredients that successful
companies use
RECRUIT TO WIN
A crucial element in your hiring and retention strategy is to have a clear
picture in your mind of the type of employee who will have the highest
probability for success on the job — your success and the success of your
employee. Recruiting and hiring must be seen as a game. A game where the
successful outcome is a win-win relationship between the employer and the
employee.
You can hire people for the wrong reason (I just need a "body" to fill out
this team), and people can take the job for the wrong reason (I just need
any "job" to meet some expenses), and it may work out for awhile. But
eventually, and sooner than later, problems will arise which reveal the
nature of the lose-lose relationship that has been established.
In this section you will learn:
How to develop a profile of the ideal
candidate for the job
The common characteristics of a “successful”
house cleaning employee as determined by a national survey of house cleaning
employees
The Top Ten reasons given by house cleaning
employees for satisfaction with their job
CONDUCTING THE PHONE INTERVIEW
The copy in your recruitment ad should have provided enough information to
screen out those who would not be a good match for the job. Some candidates
will read the ad and know they’re not a good fit, and others will not think
about the job requirements and simply call your number. It will now be your
job during that phone contact to help the caller and yourself determine if
you should invest the time to go through the interview and application
process.
In this section you will learn:
What your goal on the phone should be when an
individual responds to your advertising
How to use the telephone response as your
first “screen” of the candidate
The 5 parts of the telephone screen interview,
and how to use them to quantify the candidate’s possible “fit” for the job
Specific questions to ask with respect to
“Fact Finding” and “Background” information on the candidate
The three areas of evaluation on which you
will assign ratings scores
How to score the Caller Evaluation Sheet to
determine whether or not to invite the candidate in for an interview
The mechanics of the rating system that will
objectively identify “perfect”, “good”, and “minimal” candidates and also
those who should be considered a poor fit for the job (so as not to waste
your time, or the candidate’s, by proceeding to the interview stage)
THE APPLICATION AND
PERSONAL INTERVIEW
You may have conducted many successful interviews in the past and have your
“own way” of doing things. By putting a common structure in place for each
interview you can begin to quantify these events and become more consistent
and “scientific” in your approach. You have begun this more structured style
in the way you conducted and scored the phone interview. Now in Steps 2 and
3 you’ll use the APPLICATION, your INTERVIEW GUIDE and the evaluation scale
on each step to evaluate the candidate.
In this section you will learn:
How to properly prepare for the personal
interview step
Questions that you may and may not ask on the
Employment Application or during the personal interview – you’ll be
surprised at how easy it is to run afoul of the law
How to use and evaluate the Employment
Application
The three Behavioral-Based Questions you need
to ask during the personal
interview and how to objectively evaluate the
candidate’s responses
How to score the Application and Personal
Interview Evaluation Sheet to determine whether or not to move on to Steps 4
and 5 in the Selection Process.
PLUS the following printable PDF documents:
Application form (custom-designed, 30-point
application for house cleaning employment)
REFERENCE AND BACKGROUND CHECKS
We’re now entering steps 4 and 5 of the 5-step selection process. By now you
and the candidate should be at the stage where you both think that she and
the job are a good fit. However, until you complete this very critical part
of the process you are not in a position to make a job offer to the
candidate.
In this section you will learn:
“Green” and “red” flags to be on the lookout
for when checking employment references
How to use the Employment Reference Checklist
to get the information you need from prior employers
How to score and evaluate the Employment
Checklist and Questionnaire
Ten questions to ask Personal References to
obtain meaningful information on the candidate
Information you need to obtain to conduct a
criminal history background check
How and where to obtain criminal history
information
Why you need to obtain a driver’s license
background check and how and where to obtain this information
THE HIRING
DECISION
You’ve now reached decision time. You’ve taken all the steps necessary to
help you make a measured and objective decision. Most of the time you’ll
have made your decision by this point. However, when you have one position
to fill and more than one candidate who has proceeded to this point in the
selection process, you can use an objective rating system to help you make
the right choice.
In this section you will learn:
How to use the “Cumulative Decision Maker”
worksheet
The importance of the timing sequence of the
hiring decision process
Why you need to obtain third-party reports
expediently
How to prepare the applicant for acceptance or
rejection
ORIENTATION FOR THE NEW HIRE
Now the real work of getting your new employee ready for success on the job
begins. Proper orientation will set the stage for getting your new hire in
the right frame of mind for wanting to succeed at her new job.
In this section you will learn:
Setting the stage for starting your new hire
out on the right foot
The First-Day Arrival Time Schedule
The Orientation Outline, Materials and
Procedures
Why you need to keep the first day brief
How to proceed if you’re starting more than
one new person at the same time
TRAINING: THE NEVER ENDING
PROCESS
It’s important to think of training as something that goes on forever, as
long as the employee stays on the job. Basically, you will be conducting two
levels of training with your new employee:
Initial Training
Follow Up Training
Beware of the trap that is easy to stumble
into: Training Complacency. “I don’t have time for training,” isn’t
something you want to hear yourself saying. Adequate initial and follow-up
training is the very foundation of your business. The “vehicle” on which
your business moves is satisfying the housecleaning needs of your clients.
However, your “product” is your people, whose mission is to satisfy the
cleaning needs of those clients.
In this section you will learn:
That your “product” is your “people” – and the
“People Manufacturing Process”
The three types of training
The 8 primary technical habits to be ingrained
in your employees
The 8 primary behavioral habits to be
ingrained in your employees
Pacing the training in accordance with the
trainee’s adeptness
How to use the “What, Why and How” training
technique to improve the training process
Keeping the training on track
Testing the trainees’ comprehension
The training sequence and factors that can
influence the sequence
Cross training, but; same person on the same
job
How to conduct effective training reviews
How to use the Training Review Report to
evaluate progress
How to rate the quality of the training and
the person doing the training
COMPENSATION
Compensation is an important element in your ability to attract and retain
employees. If you offer or pay too little, you won’t attract or retain good
help. Conversely, if you offer more than you can realistically afford to
pay, you will be forced to go out of business by trying to pay higher wages
than the business can support.
TEAM COMPOSITION
What is the ideal composition of a team? Is the ideal number of team members
two people, three people, or perhaps four? Why not just send one person out
on the job instead of composing teams of people? Don’t people trip over one
another when they’re cleaning a home together?
The model we recommend is based on a team of
three, consisting of one person whose primary responsibility is cleaning
bathrooms (the “Bathroom Person”), a second person whose primary assignment
is cleaning the kitchen (the “Kitchen Person”), and a third whose main
responsibility is to oversee the other two team members and take the lead in
the dusting and vacuuming (the “Team Leader”).
TEAM LEADERS
This session will define the role that your team leaders should play in your
company. If you intend to grow your company into one that services 200, 300,
500 or more regular clients, you won’t be able to do it without cultivating
good employees to become good team leaders.
In this section you will learn:
The duties of the Team Leader
What the qualifications are to serve as Team
Leader
How to select your team leaders
Rating potential team leaders using the
Potential Team Leader Worksheet
CONDUCTING EFFECTIVE
PERFORMANCE REVIEWS
Conducting regular performance reviews is another crucial element in your
human resource management strategy. When well conducted, performance reviews
will help increase tenure. How can performance reviews improve retention? A
consistent finding in employee surveys has been that employees, who are
learning, growing, and feel that they are making a contribution, stay on the
same job longer. You have a chance to help associates learn, grow and become
better contributors through performance counseling.
In this section you will learn:
About the Performance Review
Why you need to evaluate the “performance” –
not the “person”
How to use the Performance Evaluation Form
The SMART model performance coaching system
The importance of conducting “Exit Interviews”
with employees who terminate
Using exit interviews to improve tenure of
remaining and future employees
OFFICE, AUTOS & EMPLOYEES
We’re not going to talk about the legal zoning issues involved in operating
a business from your home. This discussion will focus on the practical
aspect of running your housecleaning business from your home versus
operating from commercial office space, from the aspect of the potential
impact on your human resource challenges. In this section, we’ll also
discuss the issue of supplying company vehicles versus compensating
employees for using their own cars.
In this section you will learn:
The benefits and disadvantages of a home-based
office
How a “real” office can improve recruiting
efforts
A cost vs. benefits comparison of company vs.
employee-supplied vehicles
Why some companies provide vehicles to
employees
How to compensate employees for providing
their own transportation
The potential “real value” of providing
company vehicles
THEFT AND DAMAGE
The telephone rings. It’s Mrs. Smith, and she’s not too happy. She tells you
that she noticed her two-karat diamond ring missing shortly after the team
was there last. Your heart skips about six beats. You hum and haw and
stammer and tell Mrs. Smith you’ll look into it and get right back to her.
Now what do you do?
In this section you will learn:
The subject of employee dishonesty
Preventative measures you can take to discourage theft
Evidence of why background checks are
absolutely essential
How to conduct an open discussion with your
employees on this topic
How to educate your clients to minimize
problems
What to do when you do “get that call” from a
client
How to handle the situation with your
employees when a client reports something missing or stolen
Rules to abide by when a client’s property is
damaged while in your care, custody and control
What to do when a client calls to report
damage to his or her property
How to handle disputed claims
The types of insurance coverage you should
have
Eight specific questions to ask your insurance
underwriter
INJURY & ILLNESS
PREVENTION PROGRAM
The Federal Occupational Safety and Health Act of 1970 requires that all
employers with more than 10 employees have an official Safety and Health
Program in place. However, some states exceed the Federal requirements. For
example, at least Alaska, California, Hawaii and Washington require that all
employers have a Safety Program, regardless of size.
Legal requirements aside, it simply makes good
business sense to implement a Safety Program. Business owners are used to
taking risks in connection with day-to-day business decisions. Entrepreneurs
are, by nature, risk takers. However, taking risks with the safety and
well-being of your employees is not worth the gamble.
In this section you will learn:
How just one lost work day due to injury could
cost you a bundle
The seven essential elements of a good safety program
The importance of holding Safety Meetings
Twenty-four Safety Meeting topics
Information and Training Resources
PLUS the following printable PDF documents:
First Aid Kit and Safety Equipment Checklist
required by OSHA
Custom Safety Program Handbook
Directory of Approved Sources of OSHA-Funded
Agencies
PLUS Internet hyperlink to the following:
United States Directory of Workers
Compensation Resources
IT’S THE LAW!
Bureaucracy is alive and well in America! Today’s business person — the
employer — must not only be very good at dealing with Human Resources, and
wearing a lot of other hats that go with the territory, but you also have to
do all those things in compliance with Federal, State, County and City laws
and ordinances. Just keeping track of your legal requirements can be a big
chore in itself.
This section will cover those areas you must
pay particular attention to relative to your Human Resource Management
Policies and Procedures:
In this section you will learn:
Compliance with IRS regulations relating to
federal and state income taxes and FICA
Federal and State Unemployment Tax issues (FUTA
and SUTA)
How to avoid fines of $100 (up to $10,000 for
repeat offenses) that can be incurred by failing to comply with INS laws on
providing proof of eligibility of individuals to work in the United States
Compliance with OSHA regulations
What you need to know about THE AMERICANS WITH
DISABILITIES ACT, THE CIVIL RIGHTS ACT, AGE DISCRIMINATION IN EMPLOYMENT
ACT, THE EQUAL PAY ACT, THE FAIR LABOR STANDARDS ACT, and THE EMPLOYEE
POLYGRAPH PROTECTION ACT
Laws regulating how long you must keep various
records on file
Specific federal and state Posters you are
required by law to display on your premises (failing to display one, in
particular, could result in a $10,000 fine)
PLUS the following printable PDF documents:
Personnel Records Retention Guide
Full size copies of the 5 federally mandated
Posters
STAFF MEETINGS
AND BUILDING ON EMPLOYEE RELATIONS
One activity that business owners tend to do, either too often or too
seldom, is conduct staff meetings. Except for meetings held for training
purposes, or to make special announcements, staff meetings held more often
than once a week are probably held too often. Frequency of less than every
two weeks is too seldom. We suggest that you religiously conduct a staff
meeting every week, preferably early Monday morning prior to the start of
the first workday of the week.
In this section you will learn:
The purpose of weekly staff meetings
Meeting preparation
Sample Meeting Agendas
Recognition & Rewards
When and employee becomes a liability
Managing crisis
How to groom and compensate an assistant
manager without breaking the bank
How to continue to build on employee relations
to improve morale, pride in workmanship, quality of work and tenure on the
job