Never underestimate
the power of recognition and awards.
By Gary Goranson
Vancouver Winter Olympics
February 17, 2010
Lindsey
Vonn wins emotional first gold
Lindsey Vonn overcomes leg pain and wins gold in the women's downhill. Later,
she gets emotional when interviewed by NBC's Todd Brooker.
Shaun White repeats in
halfpipe
Shaun White wins his second straight
Olympic gold medal in men's halfpipe event.
"Money ain't
everything."
I don't know about you, but as Lindsey
Vonn let loose a flood of tears immediately upon finishing and
winning her event, I, too, found my eyes welling up with pride and joy in
celebration of her outstanding accomplishment. Likewise with
Shaun White's amazing performance and win in the halfpipe. They and
other athletes from around the world spent the past four years --
and in some cases longer, getting ready for their shot at an Olympic Gold
Medal. Yes, a medallion. A piece of metal suspended from a ribbon.
A memento with an actual intrinsic value that costs less than the
skis she wore or the snowboard he rode to victory.
And these are only two of the 2,600
athletes from 82 nations who gathered together in Vancouver, Canada to compete
for their moment of glory and recognition. For a very few contestants,
fame and fortune may follow. But monetary reward was not the
driving factor behind the years of effort which went into the tremendous
physical conditioning and intense training that drove these 2,600 individuals
to compete. Their motivation was the chance to be recognized for their
achievements by their peers, their countrymen and the entire world.
Recognition can be a powerful
motivator and reward.
Some people won't admit it but it's a
fact: we often work harder for a Mickey Mouse trophy than we do for
money (although in business, when one earns a trophy, it often means
that money precedes or accompanies the trophy).
I guess I am a good example of this.
Over the years I have earned numerous plaques, trophies and other forms
of recognition for various accomplishments in several businesses -- including
one from Entrepreneur Magazine back in 1986. I have been featured in
dozens of newspaper and magazine articles and a subject of three hard cover
books. But the recognition and awards that most affected me came many years
ago in the direct sales business. The first was a gold
pin representing the sale of at least 1,000 vacuum cleaners per month over a
12 month period; the second gold pin came in recognition of a lifetime
achievement of selling 40,000 machines (and no, I did
not sell that many personally; these were sales made
through the organizations I created). And I am not ashamed
to admit that, like Lindsey Vonn, I choked up and shed a few tears
in front of hundreds of people in the audience. And the intrinsic
value of those pins? Maybe $50 or $100 at best -- but it was what they
represented in terms of recognition that gave them a value that money can't
buy.
Your employees appreciate
recognition, too.
Did you ever work for a boss who never
took the time to give you a pat on the back or a "good job
well done" compliment? How about a simple, "thank you" from your
supervisor? Lack of recognition can be a tremendous demotivator!
Of course, praising employees without cause makes the whole process
meaningless. And if you do this, it detracts from the credibility of the
praise when you grant it to deserving workers.
Some managers are always looking to
catch an employee doing something wrong. I like to turn that
around: try to catch your employees doing something right! And then
praise them for it. You'll be surprised at how much goodwill
capital you'll develop within your organization. This attitude by
management will be difficult to find in another company who may want to
recruit your best employees; money alone won't drag them away.
Hand out your own "gold,
silver and bronze" awards.
Just as the International Olympic
Committee sets forth policies and procedures for hopeful contestants to
follow, so does your company's policies and procedures manual (and if
you don't have one, you'd better make this a priority now).
Any benchmark for recognition and/or awards should be based on how well an
employee meets and exceeds all of your benchmark policies (attendance,
customer compliments, job proficiency and efficiency, attitude, compatibility
with fellow coworkers, willingness to go above and beyond and so forth).
You can tie the awards in with your periodic performance reviews,
but sometimes an unexpected recognition is a powerful, positive
reinforcement, too.
While you can purchase plaques,
trophies, pins, rings and other engraveable items inexpensively, such
memorabilia can have a million dollar impact on the morale of your
employees. And by the way, you NEVER present such an award in
private; always in front of the recipient's peers (and, even better if
done at a company event where spouses are present).
You may, of course, choose
to accompany the award with monetary recognition or some other reward as well.
Depending on the achievement itself, this could include a weekend
getaway, a dinner at a high-end restaurant, queen for a day limo ride, or
some other event which the recipient is unlikely to have experienced
before.
IN SHORT, NEVER
UNDERESTIMATE THE POWER OF RECOGNITION AND AWARDS!