The Most Comprehensive Resource for Building a Substantial, Successful and Highly Profitable Residential House Cleaning Business.

Are you looking for a proven business system that has been successfully implemented in 59 countries since 2003?

Would you like to have access to the type of expertise and training you would pay a franchise thousands of dollars for − but, at about the price of an iPhone?

Do you currently own a cleaning business that is not performing up to your expectations or income objectives?

Are you tired of spending time and money on trial and error while watching other owners build and manage $1 million home cleaning companies?

Or, are you  starting or thinking of starting your own residential cleaning business but realize you are lacking in the necessary know-how to do so?

HERE IS THE PROGRAM THAT THOUSANDS OF PEOPLE WORLDWIDE HAVE UTILIZED TO HELP THEM SUCCEED!

 

But don't just take our word for it;

Hear what our clients have to say!

 

"I have seen them all. I have used some of many. If I had to pick one course or one person to help me be successful in the housecleaning industry it would be Gary Goranson . . . read more

David Kiser, Champagne Services, Virginia

 

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"We were cleaning 15 homes a day -- Just 3 years later we are cleaning over 70 homes a day . . . . read more

 

Derek Christian, Cincinnati, www.mymaidservice.net

 

 

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"You need to charge more for that program because it is so comprehensive.  I would be your spokesperson for the program. You are the BEST . . . .read more

 

Karen Bickford, The Cleaning Advantage, Massachusetts

 

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"These CDs are a comprehensive treatment of how to operate a residential cleaning company . . . read more.

 

Tom Stewart, Castle Keepers, South Carolina

 

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"Thanks for all your assistance, the cleaning business just got professional in Ghana.  . . . .read more

Victor Yaboah, Accra, Ghana, West Africa

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"The program has been extremely helpful to us in starting our own cleaning business here in France. . . . read more

 

Gifty Awua Kyermat, Boulogne Billancourt, France

 

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"It has everything to run a quality service. And now no more re-inventing the wheel . . . . read more

 

 C. Shepard, Dallas Maids, Texas

 

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"The materials in your program far exceeded my expectations and the price represents an excellent value . . .read more.

 

Ines Cohron. New Jersey

 

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"When I started to actually use the information to launch my new cleaning company, I knew what I had received was incredible value for the money. . . .read more

 

Al Driedger, LUX Cleaning Service, Ontario Canada.

 

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"HouseCleaningBiz101 has helped us rise above the competition . . . read more

 

Scott Kindberg, A Helping Hand Cleaning Service, Wisconsin

 

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"I can not begin to tell you how much I love the CDs. They are invaluable . . . read more.

 

Jennifer Evingston, Texas

 

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"Shortly before purchasing your program, I purchased a program for over $1200 that does not come close to providing the valuable information that your program does. . . .read more

 

Shirley Wells, North Carolina

 

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"There is no need to buy into a franchise like a did before ($100,000 later in a Blimpie restaurant franchise) and this is much more informative and professional . . . . read more

 

John Christiansen, Connecticut

 

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"I continue to review your CD's constantly. . . .  I also will continue to sing their praises every opportunity I get . . . read more

 

Lisa Robertson, Daisy-Fresh Cleaning, New York

 

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"I have had the opportunity to see first-hand what your program can do for the cleaning industry. . . . read more

 

Renee Rawcliffe, Do You Need Me? LLC, Pennsylvania

 

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These are just a sampling of the dozens of similar comments from our customers you'll find on this Web site!

 

 

 

A GREAT BUSINESS IN ANY ECONOMY

Check out the results of our recent "business-in-this-economy" survey from among owners of residential house cleaning businesses across the country.  You may be surprised!

Get the info you need to succeed for about the price of an iPhone

The $29 "How to Get Rich House Cleaning" kind of books you see advertised on the Internet notwithstanding (talk about misleading information!), you don't have to pay $10,000 or more in franchise fees to learn the ropes.  There are other resources costing from as little as a few hundred up to a few thousand dollars which may be worth considering.

My industry peers, along with my worldwide clients, tell me that House Cleaning Biz 101 is the most comprehensive resource available and at about the price of an iPhone.  At the risk of sounding like bragging, I can't disagree.

In addition to the decades it took to gain the knowledge and industry-specific business skills we share, compiling that and condensing it into 12 ½ hours of 37 narrated PowerPoint seminars, took about 18 months to complete.

It's more practical to buy the expertise than to waste time and money reinventing the wheel.

Or, you can invest the time and huge expense of trial and error.  This is why franchises can justify huge upfront initial fees of $10.000 to $50,000 and ongoing royalties of up to 7% of your gross revenues.  This is why independent industry consultants can and do charge $100 to $200 per hour for their advice.

And, hey, I practice what I preach.  In 1995 I hired Dr. David L. Stum, PhD in Human Resource Development and consultant to Fortune 500 companies, to help me resolve specific challenges this industry faces.  His contribution to our system did not come cheap; $25,000 to be exact.  But the payback for us and now our House Cleaning Biz 101 clients has been phenomenal (and we don't charge you $25,000, either!).

"You, as my business coach, have been guiding my journey since the start of Clean4Me 3 years ago. You helped me in many areas. From financial projections, marketing, sales approach, to coaching me on the process of building and growing Clean4Me. Being our business coach, you have been an important part of the success of the Clean4Me team."

Amanda Collucci, Clean4Me,  Ontario, Canada

Note:  Amanda's business hit the $50,000/month threshold after three years in operation  See TV News Interview

 

 

"Free" advice can be very expensive!

If you think advice from experts is expensive, wait 'till you see what "free" advice from amateurs can cost you!

Today, with social networking sites, blogs and Internet forums, there is a plethora of information on the Web.  It seems that everyone today is an expert on something.  In many cases its a matter of "the blind leading the blind."  The Web is the perfect venue for the proverbial know-it-all to prove how little he or she really knows.

Some folks just don't stop to think that if you could learn everything you need to know about becoming a doctor, lawyer, plumber, mechanic or teacher simply by visiting online forums and through Facebook friends, we could do away with colleges and trade schools altogether.  Those auxiliary resources can be a good way to get a feel for what's going on in the industry, but I caution everyone to beware of misinformation that can lead one down the wrong path and into a whole lot of headaches. 

 

"Gary, It has been approximately one year since we started implementing your House Cleaning Biz 101 course. The success we have had has been phenomenal. We had a mom and pop operation, mainly mom, and treated the business with those same low expectations. After several discussions and mixed emotions we ordered your program and we are beyond elated that we did.

Your course has paid for itself 1000's of times over in dollars, and the confidence you have given us is PRICELESS. We would like to personally thank you and to let everybody know that your course is the greatest bargain we have ever received. Thank you from everyone in our family. God bless you and yours."

Shirley and Jeff LaChance, LaChance's Maids, Delaware

 

 

Like thousands of other people in 59 countries have already done, you will want to acquire this one-of-a-kind program IF you can answer "yes" to any of the following......

  • IF you want to become or remain your market's premier residential house cleaning service;

  • IF you want to make your life easier by learning proven industry-specific business practices that will help you run your company more effectively and more efficiently;

  • IF you want to build your business

     bigger, better, faster and save months or years and thousands of dollars on trial and error;

  • IF you want to acquire and retain hundreds of clients who are willing to pay more for your service than what your competition charges for theirs;

  • IF you want to attract workers who have the highest probability for success and tenure on the job;

  • IF you want a business that generates enough profit to pay yourself an executive salary and the additional income to fund the growth of your business from within;

  • IF you want the knowledge and experience that has helped people just like you build residential house cleaning businesses doing $500,000, $750,000 and even more than $1,000,000 in annual revenues.

Whether you're already running a successful home cleaning service or just starting out, learn right now how this world-renowned program can help you explode your revenues and profits in this dynamic industry, as scores of people just like you have done in every U.S. state and 55 other countries using this program.

So what does the House Cleaning Biz 101 course consist of?

The program is broken down into four Parts on 4 CD ROMs, which you can view on your computer at your convenience.  The four parts are as follows:

 

CD 1:  Getting Started Right

Get Your Business off on the Right Foot

In this part of the program we discuss your options for choosing a business entity, such as forming a C-Corporation, and S-Corporation, a Limited Liability Company (LLC), a partnership or a sole proprietorship.  Where and how to apply for your various permits and such things as, for example, your option for getting around residential zoning restrictions if you're planning to start the business from your home.

We also include a 46 point pre-opening checklist, which includes a discussion of considerations if you're opening a commercial office from which to run your business (and, even if you're not doing so immediately, you will sooner than later want to do so).

The most important portion of this segment is a detailed discussion of how to go about creating your personal business plan.  Neglect in this area is what gets a lot of business owners in trouble down the road.  The fact is that many of those who do make the effort to develop a business plan do so on facts and figures seemingly pulled from a hat; they do so without any historic factual base on which to base their assumptions.  We provide a model business plan based on relevant assumptions from experience.  This is an ideal template to help you in creating your own, personal business plan by providing you guidelines on which to base your assumptions.  Even if you're already established in business, if you don't have a current business plan, this portion of the program could prove invaluable to your ability to take your business to the next step.

Click on any title to preview the content of that particular session:

Session 1

CHOOSING A BUSINESS ENTITY Run time: 17 minutes

Session 2

Pre-Opening Checklist Run time: 29 minutes

Session 3

Your Chart of Accounts Run time: 22 minutes

Session 4

Your Business Plan Run time 22 minutes

 

CD 2: Professional House Cleaning Tutorial

Train Your Employees to be True Professionals

This portion of the course is intended to teach all of your employees how to clean professionally using effective and efficient products and techniques.  This CD ROM consists of 6 narrated PowerPoint lessons, each of which is followed by an interactive Quiz.  If the employee answers a question correctly, a bell will sound.  If the answer is incorrect, a buzzer will sound.

Also on this CD is a 61-page manual you can print out for each employee.  The manual has two additional chapters, including one specifically for team leaders.  A handy reference tool for new employees are six training handouts (here's an example of one handout) which can be laminated and referred to on the job.

This training tool is not intended to replace on-the-job training, but rather as a supplement.  It helps to teach all of your employees to perform each task in a consistent manner, and consistency is absolutely critical in maintaining quality control.  And consistency and quality are essential to client satisfaction and a long-term relationship with your customers.

Click on any title to preview the content of that particular session:

Session 1:  BATHROOM CLEANING (Run Time: 15 Minutes, plus Quiz)

Session 2:  KITCHEN CLEANING (Run Time: 15 Minutes, plus Quiz)

Session 3:  DUSTING AND POLISHING (Run Time: 18 Minutes, plus Quiz)

Session 4:  VACUUMING (Run Time: 11 Minutes, plus Quiz)

Session 5:  SPECIAL PROJECT CLEANING (Run Time: 7 Minutes, plus Quiz)

Session 6:  PROFESSIONAL WINDOW WASHING (Run Time: 5 Minutes, plus Quiz)

 

CD 3: THE 3Rs OF EMPLOYEE DEVELOPMENT

 

This is the backbone of our entire program

AND

The Key to Your Success in this Industry

 

Most people considering going into the house cleaning business tend to think their biggest challenge will be getting clients.  However, the bigger challenge in this industry is recruiting, managing and retaining good employees.  As Mr. Ditttelman said in the above excerpts from an article he wrote, "Finding and handling them properly makes it much more likely to make your business strong, efficient, and profitable."

Employee turnover in the residential house cleaning industry tends to run between 300% and 400% annually.  This kind of employee attrition is unacceptable if you are to grow a large and successful business.  It does not have to be that way.  Successful house cleaning business owners can boast of having a large staff of workers who have been with them for years and years; five, ten, a dozen years and longer.

Very few small business owners have any training or experience in human resource management.  Their first mistake is during the recruiting process.  Run a help wanted ad.  Invite all respondents to come in for an interview.  Conduct a brief chat.  If their gut instinct (or desperation to find a warm body to fill a vacancy), offer the job.  Send them out to clean houses with minimal training.  This is a recipe for disaster.

Your success or failure in Human Resource Management begins with finding and selecting the employment candidates with the highest potential for success and tenure on the job.  This course teaches you how to become an expert at this task by using a quantifiable, 5-step selection process during the recruiting phase.  You simply rely on all the "numbers" adding up, rather than relying on instinct or gut feelings. 

In total, this part of the House Cleaning Biz 101 course consists of 17 critical sessions totaling a combined 6 hours of information you won't find anywhere else.  This part of our program alone is worth more than the price of the entire course.  In fact, back in 1995 I paid $25,000 to a Human Resource Consultant for his input into helping us put this part of the program together.

Click on any title to preview the content of that particular session:

Session 1: 

THE 3Rs MODEL (Run Time: 7 Minutes)

Session 2: 

RECRUIT TO WIN (Run Time: Approximately 26 Minutes)

Session 3: 

CONDUCTING THE PHONE INTERVIEW (Run Time: Approximately 21 Minutes)

Session 4: 

THE APPLICATION AND INTERVIEW (Run Time: Approximately 28 Minutes)

Session 5: 

REFERENCE AND BACKGROUND CHECKS (Run Time: Approximately 24 Minutes)

Session 6: 

THE HIRING DECISION (Run Time: Approximately 11 Minutes)

Session 7: 

ORIENTATION FOR THE NEW HIRE (Run Time: Approximately 20 Minutes)

Session 8: 

TRAINING -- THE NEVER ENDING PROCESS (Run Time Approximately 37 Minutes)

Session 9: 

COMPENSATION (Run Time: Approximately 29 Minutes)

Session 10: 

TEAM COMPOSITION (Run Time: Approximately 10 Minutes)

Session 11: 

TEAM LEADERS (Run Time: Approximately 14 Minutes)

Session 12: 

EFFECTIVE PERFORMANCE REVIEWS (Run Time: Approximately 16 Minutes)

Session 13: 

OFFICE, AUTOS & EMPLOYEES (Run Time: Approximately 11 Minutes)

Session 14: 

THEFT AND DAMAGE (Run Time: Approximately 25 Minutes)

Session 15: 

ILLNESS & INJURY PREVENTION (Run Time: Approximately 22 Minutes)

Session 16: 

IT’S THE LAW! (Run Time: Approximately 17 Minutes)

Session 17: 

MEETINGS & EMPLOYEE RELATIONS (Run Time: Approximately 40 Minutes)

 

 

CD 4:  THE 4Ps OF CLIENT DEVELOPMENT

Become your market's dominant house cleaning service

We all know that just because someone builds a better mouse trap, people won't buy it if they don't know about it.  Effective and efficient marketing and advertising is key to your success in this -- and any other business for that matter.

 

People often ask me, what advertising media works, what doesn't?  The fact is, it all works and that's not the question that should be asked.  The question should be, what is the most effective and efficient media for me and my business right now?  For example, the electronic media -- radio and television -- are powerful advertising media. 

 

Over the years I have spent hundreds of thousands of dollars on radio and TV advertising and generated millions of dollars in sales.  But even if you could afford this media, I can tell you that in most markets it would not be an efficient way to advertise your service.  In fact, while we look at the various options open to you for advertising your house cleaning business in session 5 of this part of the course, we don't even address radio or television as an option.  In fact, one of the least costly advertising methods has proven to be the best for businesses in this industry.  Don't waste buckets of money trying to figure it out on your own when we've already done that for you.

 

But advertising is only part of the marketing mix.  There are four primary elements in marketing.  Promotion (advertising) is one of them.  Another one is Pricing, an area that is the Achilles Heel of most house cleaning services.  We'll address all of the elements necessary for your overall marketing efforts to help you become your market's premier residential house cleaning service. 

 

Scroll down and click on any or all of the 10 PowerPoint sessions for a thorough overview of the topics discussed in this part of the House Cleaning Biz 101 course. 

 

Click on any title to preview the content of that particular session:

 

Session 1: 

THE 4Ps OF MARKETING (Run Time: 13 Minutes)

Session 2: 

PRICING FOR PROFIT (Run Time: 27 Minutes)

Session 3: 

ESTABLISHING THE PRICE (Run Time: 30 Minutes)

Session 4: 

SCHEDULING (Run Time: 23 Minutes)

Session 5: 

YOUR ADVERTISING OPTIONS (Run Time: 54 Minutes)

Session 6: 

A WORD ABOUT PUBLIC RELATIONS (Run Time: 9 Minutes)

Session 7: 

TELEPHONE TECHNIQUE (Run Time: 16 Minutes)

Session 8: 

IN-HOME PRESENTATION (Run Time: 11 Minutes)

Session 9: 

NURTURING YOUR CLIENTS (Run Time: 26 Minutes)

Session 10: 

YOUR MARKETING PLAN (Run Time: 15 Minutes)


 

Read what more of our House Cleaning Biz 101 customers say about this program.

 

"If you're interested in the house cleaning business, don't miss out on The House Cleaning Biz 101 program. . . .read more

 

Bob Tarbox, ProTime Services, New Hampshire

 

"Even I live in Istanbul, Turkey I learned lots of things because this material was presented in an international approach that is applicable all over the world. . . . read more

 

Ergun Bingul, Founder of Temizlix Co., Ltd, Istanbul, Turkey

 

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"I met with a residential house cleaning franchise . . .they wanted thousands of dollars of franchise fees, and royalties. They offer nothing more than the information found in your House Cleaning 101 Biz course.  I am very impressed . . . read more

 

Shawn Day, Professional Cleaning Services Ohio

 

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"It is the most amazing business tool I have ever came across. I salute you Gary for all your efforts.. . . .read more

 

Khabo Majola, Newtown, South Africa

 

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“This product is the best investment my company has made. . . . read more

 

Karan Walton, Tidy Environmental Services, North Carolina

 

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"To this day, your CD's are like a Bible I refer to. Thank You so much . . . read more

 

Candice Kaufman, Complete Custom Cleaning , Wisconsin

 

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"My business doubled in size in the first 90 days after I bought your program. . . . read more

 

Rick Gordon, A to Z Housekeeping, Arizona

 

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And there are MORE . . .

 

 

What are you waiting for?

 

A Proven System Now at a Great Price!  And it's Guaranteed!

 

As our recent survey confirmed, there has never been a better time to start or grow a residential cleaning business.  And as our customers confirmed, you can get franchise quality training and guidance at even less than the price of an iPhone ─ a mere fraction of the cost of investing in a franchise.

 

 
 

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Part 1

 Getting Started  RIGHT! 4 audio-visual sessions - Run time 90 minutes

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Professional Cleaning Tutorial - 6 audio-visual sessions - Run time 71 minutes PLUS Quiz Time

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The 3Rs of Employee Development - 17 audio-visual sessions - Run time 5 hrs 58 min

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Client Development - 10 audio-visual sessions - Run time 3 hrs 44 min

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Interactive Customizable Documents - 52 documents

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Cleaning Up 595-page Supplementary Printable Manual  This is the information contained in the 4-CD seminar series but in book form. 

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