Here's the $uccess $ystem

decades in the making.

Copy of Press Release Issued September 1, 2010

Avoid reinventing the wheel − it's time-consuming and very expensive. 

Here are just 8 of many reasons

our clients praise this program:

(click the following topics for more details)

1. Proven business principles based on decades of experience. 

   "You have been an important part of the success of the Clean4Me team." Amanda Collucci, Clean4Me, Ontario, Canada

   "You need to charge more for that program because it is so comprehensive." Karen Bickford, The Cleaning Advantage Massachusetts

2. Build your client base quickly using the most effective and efficient advertising media and messages. 

   "Anybody who wants to start a cleaning business would be making a mistake not to buy House Cleaning Biz 101." Anthony DeMaura, Arizona

   "Your course has paid for itself 1000's of times over in dollars, and the confidence you have given us is PRICELESS. " Shirley and Jeff LaChance, LaChance's Maids, Delaware

3. Convert 80% of advertising responses into prospects and 75% of prospects into paying clients.

   "To this day, your CD's are like a Bible to me that I refer to every day."  Candice Kaufman, Complete Custom Cleaning Wisconsin

   "Your business, Housecleaningbiz101.com, has continued to help ours solidly grow." Scott Kindberg Madison House Cleaning Wisconsin

4. Get top dollar for your professional cleaning service in any market during any economy. 

   "It is the most amazing business tool I have ever came across." Khabo Majola, Newtown, South Africa

   "I met with a residential house cleaning franchise - they offer nothing more than the information found in your House Cleaning 101 Biz course." Shawn Day, Professional Cleaning Services Ohio

5. Avoid the typical hiring pitfalls and attract employment candidates with the highest probability of success on the job.

   "This material was presented in an international approach that is applicable all over the world.." Ergun Bingul, Temizlix Co., Ltd, Istanbul, Turkey

   "These CDs are a comprehensive treatment of how to operate a residential cleaning company.." Tom Stewart, Castle Keepers, South Carolina

6. Employ professional training methods to attain consistantly high  standards of quality for your clients.

   "With your documents  I will be very easy to hold on my business." Ngo Hong Yen, Homecare Co. Ltd, Hanoi, Vietnam

   "The cost of this program is miniscule in comparison to the mistakes you've helped me avoid."  Cheree Warrick, Virginia

7. The optimum employee compensation structure that provides higher than industry average earning potential for your workers that also offers maximum profitability for you.

   "The program has been extremely helpful to us in starting our own cleaning business here in France." Gifty Awua Kyermat, Boulogne Billancourt, France

   " I wish I knew about it sooner. It has everything to run a quality service. " Mr. C. Shepard Dallas Maids Texas

8. Invaluable start-up guide for newbies, which includes a model business plan based on factual assumptions rather than "by  guess  and by  golly" hypothesis.

And these are only a few of the reasons we can offer a money-back guarantee on the House Cleaning Biz 101 program.  All at a price so low you'll think it's a misprint!   Better yet, enjoy great savings on the program through 

1.  Based on decades of experience.
The House Cleaning Biz 101 program is the culmination of 49 years of sales, marketing, human resource development, customer service, management and successful business-building experience condensed into one 12.5 hour course consisting of 37 A/V presentations on CD ROM.

Of those nearly five decades, we have spent the past 18+ years directly involved in the residential cleaning industry.  Since initially offering this program online in 2003, it has been applied by over 2,700 people across the United States, Canada, Australia, Great Britain and 51 other countries. Following are just a few of the important highlights of this program.
 

2.  Most effective and efficient advertising media and messages.
Trial and error can be tremendously expensive when it comes to advertising. This is one potential roadblock which inhibits most independently-owned home cleaning businesses from succeeding.

House Cleaning Biz 101 CD 4 addresses the various advertising options open to you and sets out the pros and cons of each. This helps you focus on what is most likely to work best for you; likewise the most effective messages to use in your marketing campaigns. The wheel can always be improved, but there’s little sense totally reinventing it and spending thousands in the process.

3.  Convert 60% of advertising responses into paying clients.
Getting people to respond to your advertising is one thing; converting those responses to paying customers is what makes your investment pay off. The objective of this part (of CD 4 Sessions 7 and 8) is to provide you with the know-how to convert 6 out of 10 responses to your advertising into weekly or biweekly clients, who in turn pay you an average of $100 to $120 per visit. And since it’s cheaper and easier to keep an existing client than to go find a new one to replace one that already pays you an average of $3,000/year, we teach you how to keep your clients for years.

4.  Get top dollar in any market and in any economy.
Under-pricing is the Achilles Heel of most independent house cleaning businesses. Basing your prices on what the competition charges is asinine! Yes, you need to be very aware of what other companies or individuals are charging, but that is no way to establish your prices.

We teach you how to be your market’s premier residential cleaning service; if you don’t want to be the best, this program probably is not for you. I’ll share my time-tested POM=CP pricing formula with you – this alone is worth the price of the entire course.

Of great importance in this formula is the fact that, regardless of whether you’re operating from your home or commercial space, I teach you to include current AND FUTURE overhead expenses, payroll and profit so that you can grow the business largely from profits generated from within the business.

5.  Avoid the typical hiring pitfalls.
Employee turnover is inevitable in any business today. However, in the residential cleaning industry the typical turnover rate is an atrocious 300% to 400% annually. This is an intolerable problem and one you cannot afford to live with.

Recognizing this as a major industry problem, back in 1995 I hired Dr. David L. Stum, PhD to help resolve this industry-wide challenge. Dr. Stum was a human resource consultant to Fortune 500 companies.  His assistance came at a cost of $25,000.

Dr. Stum helped us devise a 5-step employee selection process based on a series of objective measurements that can help predict the potential success of a job candidate for this type of work. No more “if you can steam up a mirror when you breathe on it, you’re hired.”

We spent $25,000 on this one part of the program (CD 3 – Sessions 2 through 6), a major investment you won’t have to make, since we share the system with you in the House Cleaning Biz 101 program. Our clients will tell you this portion alone is worth many, many times the small investment in this program.

6.  Employ professional training methods
In many cleaning companies, if not most, training employees often consists of “Mary, why don’t you bring our brand new employee Janet with you today?”

While hands-on training in the field is an important and valid part of the training, it alone is not sufficient to ensure proper training and ongoing consistency of your cleaning staff. House Cleaning Biz 101 includes a segment (CD 2) of 6 training lessons complete with an interactive quiz at the end of each lesson.

In addition, you can print out a 61-page manual (written for us by our good friend and home cleaning guru, Jeff Campbell, author of the best selling book SPEED CLEANING, Dell Publishing, New York, NY)  for each employee, along with 6 printable training handouts to coincide with the A/V lessons. Having these kinds of materials is not a luxury; it is an absolute necessity if you are to have professionally trained people all using the same techniques to maintain consistent quality for your clients.

7.  The best employee compensation system
There are several different options when it comes to an employee compensation program. I know, because we tried about every one of them over the years. We discuss the pros and cons of each of them. However, what we finally settled on after years of trial and error provides the maximum opportunity for your employees to earn top wages while creating an incentive for them to be efficient and thereby maximize your profitability as well.

8.  Invaluable start-up guide for newbies.
While the program includes advanced topics not addressed by other information vendors on the internet or elsewhere, it also deals with pertinent start-up advice for those new in the business or just starting out – such as a model business plan (CD 1) based on certain known factors on which realistic assumptions can be made in creating your own roadmap to wealth in this industry.

These are just 8 of the dozens of topics addressed in detail during this course. Visit our Table of Contents to see all the topics. As many have referred to it, House Cleaning Biz 101 is like a “business in a box.” Everything you need to build a million dollar enterprise. All you need to add is YOU.

If you fit into one of the following categories of individuals, this program is tailor-made for you:

You're thinking about starting your own home cleaning business but you're reluctant to either:

1. Invest money and possibly years learning what it takes to grow and manage a substantial, successful and very profitable home cleaning  business; or,

2. Invest in a maid franchise and pay a high upfront franchise fee and an ongoing royalty of 5% to 7% of your gross sales revenue every month, even though it could potentially expedite your growth and success.

You're already in the house cleaning business ─ but you're new or haven't yet reached that $500,000 in annual sales and you want to take your business to the next level.

You own an established residential cleaning business doing more than $500,000 in annual sales ─ perhaps over $1,000,000, and you're looking for some proven ways to tweak one or two areas of your business and to make your company run more efficiently and effectively.

The House Cleaning Biz 101 program is not a franchise but, as with a franchise, the course can indeed save you thousands of dollars and potentially years of trial and error.  It has been utilized and proven by thousands of people across the United States, Canada, Australia, Great Britain, France and 49 other countries.

Slightly over 60% of our clients fit into categories "2" and "3", above.  Throughout the pages of this Web site, you'll find endorsements and success stores from many individuals from all three categories ─ and every comment you see is authentic.

 

Go directly to the course Table of Contents

 

Like more than 2,700 other people in 55 countries have already done, you will want to acquire this one-of-a-kind program IF you can answer "yes" to any of the following......

• IF you want to become or remain your market's premier residential cleaning service;

• IF you want to make your life easier by learning proven industry-specific business practices that will help you run your company more effectively and more efficiently;

• IF you want to build your business bigger, better, faster and save months or years and thousands of dollars on trial and error;

• IF you want to acquire and retain hundreds of clients who are willing to pay more for your service than what your competition charges for theirs;

• IF you want to attract workers who have the highest probability for success and tenure on the job;

• IF you want a business that generates enough profit to pay yourself an executive salary and the additional income to fund the growth of your business from within;

• IF you want the knowledge and experience that has helped people just like you build residential cleaning businesses doing $500,000, $750,000 and even more than $1,000,000 in annual revenues.

Whether you're already running a successful home cleaning service or just starting out, learn right now how this world-renowned program can help you explode your revenues and profits in this dynamic industry, as scores of people just like you have done in every U.S. state and 52 other countries using this program.

Back to top of page

This in-depth course will show you precisely how to:

• Start and build a successful house cleaning business or take your existing business to the next level and grow it dynamically following proven, systematic guidelines

• Recruit, train and retain the best employment candidates with the highest probability for success on the job

• Train your employees to use effective and efficient cleaning methods resulting in superior cleaning and annual sales-per-employee (SPE) up to 50% higher than the industry average.

• Implement time-tested sales and marketing strategies that have proven to convert 8 out  of 10 inquiries into prospects and 75% of those prospects into clients

• Use a pricing formula designed to give you a predetermined profit on every cleaning that exceeds industry averages and still outsell the competition

• Become the standard by which all other residential cleaning services in your market will be measured

• Avoid wasting months or years and potentially thousands of dollars on trial and error to learn what this course can teach you in just 37 audio-visual seminars.

• And more, much more. . .Sit back, relax and spend 15 minutes on our Web site and you'll see why you can't afford not to make the modest investment in this course if you're really serious about building a successful and profitable residential cleaning business.   If you're really stuck for time, you can download our FREE e-Book which contains a good portion of the content of this Web site, and review the material at your leisure.

This course can help you build a successful business! We will share everything you need to know to grow your residential cleaning business into a substantial venture; we'll explain exactly what to do at each step and we'll provide you with the materials and resources to do it with.  Whether you’ve been in the business for years (over 60% of our sales go to people already in the business) or you’re just starting out, this course can make the difference between being “just another cleaning service” and being THE premier house cleaning service in  town.

This program is not for folks who simply want to eke out a living cleaning houses for a few clients.  It's for those who are seriously committed to developing a “real” business, who have access to the financial resources required to make things happen, and who are willing to learn to do the right things and to do those things right.

Go directly to the course Table of Contents

What Does The Course Consist Of?

House Cleaning Biz 101© consists of everything you need to know along with all the forms, handbooks, sample advertising materials and other documents and interactive resource links you need to start the business from scratch, or grow an existing residential cleaning service.  The program comes on four CDs and includes more than 11 hours of narrated text and graphics in 37 individual sessions as follows:

CD 1: Getting Started RIGHT.  Even if you’ve been in business for some time, you will still want to review this part of the course.  (Run time:  90 minutes)

Here we discuss your various options for forming or changing your business entity, including the potential benefits of operating as a sole proprietorship, partnership or forming a Sub Chapter-S Corporation or Limited Liability Company to protect your personal assets. 

• We provide you with a Startup Checklist, including guidelines for leasing commercial office space, should you choose to do so.

• This course includes some basic accounting information  on managing your business “by the numbers” and includes a guide for setting up a Chart of Accounts for your Balance Sheet and Profit and Loss Statement. 

• We discuss the importance of creating your own personal Business Plan, along with a 37-page model business plan you can print out and use as a guideline for doing so.   Even if you're already in the business, you may find this session alone worth the price of the entire course.  STOP!  Go to CD 1 Table of Contents  

 

CD 2: Professional House Cleaning Tutorial. 

This CD teaches you and your employees the most effective way to clean every room in the home, using time-tested methods of efficiency.  The more efficient your workers are, the more homes you can clean in a day.  The more homes you clean in a day, the higher your revenues and profits. (Run time:  71 minutes plus interactive quizzes)

• The six lessons discuss methods, procedures, techniques, equipment and products that have proven the most efficient and effective in in cleaning millions of homes, including:

(1) Bathroom cleaning methods

(2) Kitchen cleaning procedures

(3) Dusting and Polishing (all rooms)

(4) Vacuuming (all rooms)

(5) Special Cleaning Projects, and

(6) Professional Window Washing techniques. 

• Also on this CD is a printable, 60-page Supplementary Manual  that you can reproduce for each employee.  This handbook includes a summary of the narration for each of the six lessons, plus two additional chapters:  one on First-Time Cleaning and a Team Leader supplement. 

• At the end of each lesson is an interactive Quiz as an aid in reviewing what the employee has learned.  Using this program to assist in training employees can save you time and expedite their learning process.  STOP!  Go to CD 2 Table of Contents 

"If you’re considering going into the housecleaning business or if you’re in the cleaning business and want to make your company grow—you need the House Cleaning Biz 101 program.  Gary Goranson understands the housecleaning business better than anyone I know. This package has EVERYTHING you need to know to start and to expand a housecleaning service." Jeff Campbell, Author of the best-selling book Speed Cleaning www.thecleanteam.com

CD 3: The 3Rs of Employee Development:  Recruiting, Relations and Retention.

Many people who are considering going into the residential cleaning business think that getting clients will be their biggest challenge.  If you’re already in the business, you know that the bigger challenge is finding and retaining good employees.  This 17-session course may well be the most valuable part of our entire program!   (Run time:  5 hours and 58 minutes)

• Using our 3Rs model, you will learn a scientific and systematic 5-step selection system for recruiting and selecting the best potential candidates for success on the job.  (We invested $25,000 in 1995 developing this proven system specifically for the cleaning industry with the help of Dr. David L. Stum, PhD, a human resource consultant to dozens of Fortune 500 companies).

• You’ll learn how to use a quantifiable system to make your hiring decisions instead of relying on "gut feel" or "seat of the pants" decisions.

• You'll  learn how to perform meaningful employment and personal reference checks and dig up information about your potential hire you might not otherwise obtain.

• We'll show you the proper way to conduct first-day orientation sessions for your newly hired employees to help them confirm that they made the right decision in joining your company..

• We provide effective training and training review guidelines that will best equip your employees to perform above and beyond the expectations of your clients.

• We'll explain various employee compensation options and advise you why we have found one particular method to be worth your strong consideration.

• You'll learn how to use quantifiable performance reviews to improve employees' morale and performance on the job.

• We'll share a proven approach for managing your employees to get the most out of them and enhance your workforce retention cycle far beyond the industry norm..

• And we’ll provide you with the information you need on complying with all employee-related legal issues. 

• And more, much more....

The information contained on this one CD is worth the price of the entire program, even if you only had a single employee working for you.  STOP!  Go to CD 3 Table of Contents 

"I have had the pleasure of being associated and working closely with Gary Goranson for the past 7 years. His knowledge in the home cleaning industry is extensive and his House Cleaning Biz 101 set is an incredible tool and worth many times the investment. Gary is a wealth of information and readily shares his experience to others in the industry.  I highly recommend HCB101 to anyone that owns a house cleaning service or is thinking of starting one. It is a must have for your business education library." Perry D. Phillips, Founder of ARCSI and publisher of HOME CLEANER MAGAZINE

 

CD 4: The 4Ps of Client Development:

Product, Price, Positioning and Promotion.  In this 10-session course you’ll learn (Run time: 3 hours 44 minutes):

• Proven advertising, sales and client relations practices to help you develop and retain a roster of clients who will use your service on a regular weekly, biweekly and monthly basis.  These are not merely theoretical guidelines but rather systematic, predictable approaches to marketing your service. 

• We'll explain how very important efficient client scheduling is to your bottom line and show you in great detail how to use an inexpensive, readily available, off-the-shelf software program to do so.

• We’ll share our unique “POM=CP” pricing formula whch is designed to build-in a predetermined profit on each and every cleaning job you do.  Because the formula's foundation is built around payroll, the formula can be applied everywhere in the world.

• We’ll discuss in detail your various advertising options to help  you develop an effective advertising program to grow your business month after month and year after year. 

• You'll learn how to convert a high percentage of inquiries

   into long-term repeat clients.

• Included in this course are samples of newspaper and Yellow Page ads, flyers, and advertising brochures that have been field-tested and proven effective over many, many years.  STOP!  Go to CD 4 Table of Contents 

The House Cleaning Biz 101 system is a business in a box. It is the most complete how-to-do-it system I have ever seen, for any type of business.  Don’t go it alone, take Gary Goranson along as your silent partner and constant coach. Skip over the mistakes others always make and grow your business with confidence."   Jim Cathcart, CSP, CPAE  Author of the bestsellers, Relationship Selling and The Acorn Principle http://www.cathcart.com

 

CD 5: Interactive Customizable Documents in MS Word Format. 

This Optional CD contains over 50 documents which are on the other 4 CDs in PDF Adobe Acrobat Reader format.  In order to allow you to edit the copy to suit your own needs and insert your own company name, address phone number, etc. they are in Microsoft Word format on this CD.  This includes marketing literature, employee materials and a variety of three dozen forms for use in your business.  Click here to physically preview all the customizable documents on this CD.

 

 

CD 6: Supplementary 595-page printable manual in PDF format. 

While it has been indisputably proven that learning and retention is substantially enhanced by both watching and hearing training material (as in our 4-CD seminar series in PowerPoint format), this CD allows you to review and/or print out certain sections or chapters for quick reference.  Click here to review all the actual chapters from this CD.

 

Pricing and Ordering Information

 

Is This Program For You?

We have designed our program to provide proven systems, strategies and techniques to lead the following people down the right road to building a more successful and profitable residential cleaning business:

Takes more than a "mop and a bucket."  Many people think it’s as simple as buying a vacuum cleaner, a few cleaning supplies and printing and distributing a few flyers in the neighborhood.  If all you want to do is make a modest living cleaning houses by yourself and get a dozen or so clients to clean for on a regular basis, that hypothesis is true.  If this is the case, this course is not for you.

House cleaning is one of the least expensive businesses to start and operate.  You can actually launch and build a viable cleaning “business” with as little as $10,000 and start the business out of your home.  Most of these funds will be needed to purchase the necessary insurance, equipment and materials, advertising to get clients, advertising for and training employees and a variety of other startup expenses.  But you should have a line of credit or a cash reserve of at least an additional $10,000. 

Note:  Many people start with much less and it can be done.  However, what you lack in start-up capital you'll have to make up for in sweat equity.  I know of an owner who worked by herself and started with very limited capital and today her company does over $1 million in annual sales.  It just takes a few years longer to generate the capital from within the business  to allow you to grow it and reach critical  mass.

If you’re already in business, the additional investment required to expand it will be less than for someone starting the business from scratch.  If you already have the equipment and cleaning materials and required insurance, you may only need to make an investment in advertising to grow the business, along with a few other expenses you’re not currently incurring (such as the cost of setting up commercial office, for example, should you choose to do so – and you eventually will, probably sooner rather than later).

This business is not “brain surgery.”  It’s much easier to start and operate than most other businesses — IF you know the right things to do to attract and retain clients and recruit, select, train and manage good employees.  Building a successful house cleaning business requires two primary ingredients: 

1. the know-how and financial resources to advertise to build a large, repeat-client base; and

2. the people-skills needed to successfully attract and manage a professional work force.

We will teach you how to get the most for your advertising investment and the skills required to successfully build and manage your workforce.

Operate the business right and you'll experience a change in your life that is so overwhelmingly positive and significant that you cannot even begin to believe how wonderful it is. It's everything and more that you think it will be; truly it is.  Sounds pretty good, doesn't it?

Operate the business wrong and you are going to subject yourself to such unbelievable mental anguish and financial hardship that it will take years to recover from it, perhaps never. You'll regret the day you ever decided to go into business for yourself. If you're really lucky, you'll barely escape the crushing effect that it will have on you.  Suddenly, it doesn't sound so good does it?

There's no middle ground! You will either operate the business successfully or you won’t. It's all in your hands.

Back to top of page